Cervical cancer prevention on instagram: content and social interaction analysis of Brazilian accounts
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Authors
Vicente, Elen P.
Faria, Sergio Eduardo Emydgio de
Almeida, Ana Beatriz L
Yamada, Patricia Ayumi
Lucena, Tiago FR
Silva, Tania MG
Bernuci, Marcelo Picinin
Issue Date
2022-09
Type
Article
Language
en_US
Keywords
Health Promotion , mHealth , Chronic Non-Communicable Diseases
Alternative Title
Abstract
Abstract:
Objective: The aim of the present study was to analyse the content of posts on Instagram about cervical cancer.
Methods:
It was conducted a qualitative analysis using the 50 most popular publicly available Portuguese-language Instagram posts, containing the hashtags #cervicalcancer, #papsmear, #hpv, #papillomavirus, and #hpvvac-cine, during the Brazilian national cervical cancer prevention campaign in March 2018.
Results:
Posts recruited using #cervicalcancer provided 60% of posts with contents related to secondary prevention; the #papsmear provided 46% of posts with irrelevant contents; the #hpv and #papillomavirus provided 50% and 64% of posts with informative content, respectively; and the #hpvvaccine provided 58% of posts with content related to primary prevention. The posts that received the highest number of likes were those from the hashtags #hpv and #papillomavirus with 151.33 and 78.00 likes/post, respectively. The majority of posts presented less than 05 comments/post, except for the #hpv, which had 64.76 comments/post. According to the users’ profiles, the majority of the posts, regardless of the hashtag used, were made by health professionals.
Conclusion:
The focus of Instagram posts about cervical cancer is on secondary prevention, which can contribute to the promotion of health behaviours not directed to aspects of primary prevention of the disease.
Description
Citation
Vicente, E. P., De Faria, S. E. E., Almeida, A. B. L., Yamada, P. A., Lucena, T. F., Silva, T. M., & Bernuci, M. P. (2022). Cervical Cancer Prevention on Instagram: Content and Social Interaction Analysis of Brazilian Accounts. Asian Pacific journal of cancer prevention : APJCP, 23(9), 3043–3049. https://doi.org/10.31557/APJCP.2022.23.9.3043
Publisher
Asian Pacific Journal of Cancer Prevention : APJCP